账户名或密码错误,请重试! 忘记密码?

使用其他账号登录: 微博登录 QQ登录 人人登录

会员活动 > 优米汇•福建(第三十四期)关店潮下,传统零售业如何突围

优米汇•福建(第三十四期)关店潮下,传统零售业如何突围

时       间:
2016年11月12日 14:30 ( 星期六 )
地       点:
福建厦门鹭江道8号国际银行大厦20层H单元
活 动 类 型:
优米线下活动
参 与 人 员:
优米网注册用户参与,钻石会员优先
人 数 限 制:
25人已报名0已通过0

报名已结束,请关注下次活动

分享到: 更多
  • 活动介绍

<section style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><section class="Powered-by-XIUMI V5" style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;"><section class="" style="padding-left: 1em; padding-right: 1em; display: inline-block; text-align: center; box-sizing: border-box;"><span style="display: inline-block; padding: 0.3em 0.5em; border-radius: 0.5em; font-size: 14.08px; text-shadow: rgb(204, 204, 204) 4px 3px; color: rgb(42, 27, 82); box-sizing: border-box;" class=""><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">摘要</strong></section></span> </section><section class="" style="border: 1px solid rgb(192, 200, 209); margin-top: -1em; padding: 20px 10px 10px; text-align: center; box-sizing: border-box; background-color: rgb(239, 239, 239);"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="position: static; box-sizing: border-box;"><section class="" style="text-align: left; font-size: 14px; line-height: 1.8; color: rgb(79, 79, 79); box-sizing: border-box;"><section style="box-sizing: border-box;">在行业竞争加剧和电商等新渠道的冲击之下,线下市场空间一再被压缩,传统零售企业只能“断臂自救”。但防守绝非长久之计,战略转型已然被提上日程,电商、体验式消费、小型业态等相关字眼频繁出现在各大百货商超的计划中。那么,究竟哪一条才是传统零售企业适合的转型之路?</section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"/></section><section style="box-sizing: border-box;">本周优米汇34期,邀请希孟战略运营总监陈艺明为大家独家揭秘!</section></section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="position: static; box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"/></section></section></section></section><section class="Powered-by-XIUMI V5" style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="margin: 0.5em 0px; text-align: center; position: static; box-sizing: border-box;"><section class="" style="display: inline-block; width: 12.5em; height: 9.3em; padding: 1.5em 0px; box-sizing: border-box; background-image: url(&quot;http://statics.xiumi.us/stc/images/templates-assets/parts/001-header/t-b-12-tips-title-01-img0.png&quot;); background-attachment: scroll; background-color: rgb(42, 27, 82); background-size: 100.676%; background-position: 50% 50%; background-repeat: no-repeat;"><section class="Powered-by-XIUMI V5" style="width: 80%; margin-left: 10%; transform: rotate(-13deg); -webkit-transform: rotate(-13deg); -moz-transform: rotate(-13deg); -o-transform: rotate(-13deg); box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="position: static; box-sizing: border-box;"><section class="" style="color: rgb(255, 255, 255); font-size: 24px; box-sizing: border-box;"><section style="box-sizing: border-box;">本次课程</section></section></section></section><section class="Powered-by-XIUMI V5" style="width: 75%; margin-left: 20%; transform: rotate(-13deg); -webkit-transform: rotate(-13deg); -moz-transform: rotate(-13deg); -o-transform: rotate(-13deg); box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="position: static; box-sizing: border-box;"><section class="" style="color: rgb(255, 255, 255); box-sizing: border-box;"><section style="box-sizing: border-box;">您将学到什么?</section></section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="position: static; box-sizing: border-box;"><section class="" style="font-size: 14px; color: rgb(11, 11, 10); box-sizing: border-box;"><section style="text-align: center; box-sizing: border-box;"><strong style="box-sizing: border-box;">关店潮之下,传统零售业如何突围</strong></section></section></section></section><section class="Powered-by-XIUMI V5" style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section class="" style="height: 3px; box-sizing: border-box; background-color: rgb(11, 11, 10);"></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="position: static; box-sizing: border-box;"><section class="" style="font-size: 14px; line-height: 1.8; box-sizing: border-box;"><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"/></section><section style="box-sizing: border-box;"><span style="color: rgb(42, 27, 82); box-sizing: border-box;"><strong style="box-sizing: border-box;">一、主流战略思想</strong></span></section><section style="box-sizing: border-box;">1.麦肯锡7S</section><section style="box-sizing: border-box;">2.迈克尔波特竞争战略竞争优势理论</section><section style="box-sizing: border-box;">3.平衡计分卡战略管理思想</section><section style="box-sizing: border-box;">4.前向运营战略管理体系</section><section style="box-sizing: border-box;"><span style="letter-spacing: 0px; line-height: 1.6; box-sizing: border-box;">5.竞争策略:等价值曲线</span><br style="box-sizing: border-box;"/></section><section style="box-sizing: border-box;">6.避免夹在中间</section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"/></section><section style="box-sizing: border-box;"><span style="color: rgb(42, 27, 82); box-sizing: border-box;"><strong style="box-sizing: border-box;">二、产业结构</strong></span></section><section style="box-sizing: border-box;"><span style="color: rgb(42, 27, 82); box-sizing: border-box;"><strong style="box-sizing: border-box;"><br style="box-sizing: border-box;"/></strong></span></section><section style="box-sizing: border-box;"><span style="color: rgb(42, 27, 82); box-sizing: border-box;"><strong style="box-sizing: border-box;">三、产业突围</strong></span></section><section style="box-sizing: border-box;"><span style="letter-spacing: 0px; line-height: 1.6; box-sizing: border-box;">1.产业进程</span></section><section style="box-sizing: border-box;">2.产业突围的三种力量</section><section style="box-sizing: border-box;">3.产业突围案例</section><section style="box-sizing: border-box;">4.互联网的作用</section><section style="box-sizing: border-box;">5.第三次工业革命</section><section style="box-sizing: border-box;">6.产业突围的主要计划领域</section><section style="box-sizing: border-box;">&nbsp; &nbsp;&nbsp;</section></section></section></section><section class="Powered-by-XIUMI V5" style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section class="" style="height: 3px; box-sizing: border-box; background-color: rgb(11, 11, 10);"></section></section></section><section class="Powered-by-XIUMI V5" style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="margin: 0px 0% 10px; position: static; box-sizing: border-box;"><section class="" style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="margin: 0.5em auto; text-align: center; position: static; box-sizing: border-box;"><br/></section></section></section><section class="" style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;"><section class="" style="padding: 3px; display: inline-block; border-bottom-width: 5px; border-bottom-style: solid; border-bottom-color: rgb(11, 11, 10); color: rgb(79, 79, 79); font-size: 14px; line-height: 2; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="color: rgb(42, 27, 82); box-sizing: border-box;"><strong style="box-sizing: border-box;">嘉宾:陈艺明</strong></span></section><section style="box-sizing: border-box;">希孟运营创始合伙人</section><section style="box-sizing: border-box;">战略运营总监</section></section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="position: static; box-sizing: border-box;"><section class="" style="font-size: 14px; line-height: 1.8; box-sizing: border-box;"><section style="box-sizing: border-box;">2008年首次在国内提出<span style="color: rgb(42, 27, 82); box-sizing: border-box;"><strong style="box-sizing: border-box;">“向前运营”管理思想</strong></span>,并长于创新与变革;擅长商业模式构建、产品运营、渠道运营、战略、关键流程等整体变革性工作;</section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"/></section><section style="box-sizing: border-box;">2009年-2013年先后出任<span style="color: rgb(42, 27, 82); box-sizing: border-box;"><strong style="box-sizing: border-box;">绿地集团、张小泉集团、金牌厨柜等知名企业的战略顾问</strong></span>;<span style="letter-spacing: 0px; line-height: 1.8; box-sizing: border-box;">曾帮助金牌厨柜确立产品领先战略,并构建渠道运营体系;</span></section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"/></section><section style="box-sizing: border-box;">2011年,帮助金牌橱柜进行战略升级,<span style="color: rgb(42, 27, 82); box-sizing: border-box;"><strong style="box-sizing: border-box;">构筑厨房全产品模式:厦门SM二期金牌橱柜全新展示厅(颠覆传统模式,将整个厨房淋漓尽致展现于客户面前,年销售额达500万元)</strong></span>;2015年,帮助法国卫浴产业突围。</section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="position: static; box-sizing: border-box;"><section class="" style="font-size: 14px; line-height: 1.8; box-sizing: border-box;"><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"/></section></section></section></section><section class="Powered-by-XIUMI V5" style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section class="" style="height: 3px; box-sizing: border-box; background-color: rgb(11, 11, 10);"></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="position: static; box-sizing: border-box;"><section class="" style="font-size: 14px; line-height: 1.8; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(42, 27, 82);">主办方:</span></section><section style="box-sizing: border-box;">优米网、厦门推首网络科技有限公司<br style="box-sizing: border-box;"/><br style="box-sizing: border-box;"/><span style="color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(42, 27, 82);">时 间:</span><br style="box-sizing: border-box;"/>2016年11月12日&nbsp;下午14:00签到<br style="box-sizing: border-box;"/><span style="letter-spacing: 0px; line-height: 1.6; box-sizing: border-box;">课程时间:14:30-17:00</span></section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"/><span style="color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(42, 27, 82);">地 点:</span><br style="box-sizing: border-box;"/>厦门市思明区鹭江道8号国际银行大厦20层H单元<br style="box-sizing: border-box;"/></section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"/></section><section style="box-sizing: border-box;"><span style="color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(42, 27, 82);">活动费用:</span></section><section style="box-sizing: border-box;">收取一杯咖啡费用28元/人。<br style="box-sizing: border-box;"/><br style="box-sizing: border-box;"/><span style="color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(42, 27, 82);">人数限额:</span></section><section style="box-sizing: border-box;">仅限30人,优米钻石会员免费(请联系工作人员报名),<span style="color: rgb(211, 4, 4); box-sizing: border-box;"><strong style="box-sizing: border-box;">谢绝空降!</strong></span><br style="box-sizing: border-box;"/><br style="box-sizing: border-box;"/><span style="color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(42, 27, 82);">会议流程:</span></section><section style="box-sizing: border-box;">14:00—14:30 &nbsp;签到<br style="box-sizing: border-box;"/>14:30—14:40 &nbsp;主持人介绍沙龙流程、讲师<br style="box-sizing: border-box;"/>14:40—16:30 &nbsp;讲师分享<br style="box-sizing: border-box;"/>16:30—17:00 &nbsp;互动环节(学员提问,讲师解答)及大合影<br style="box-sizing: border-box;"/><br style="box-sizing: border-box;"/><span style="color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(42, 27, 82);">报名方式:</span></section><section style="box-sizing: border-box;">张小姐&nbsp; 微信号:ym18666205985</section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"/></section><section style="box-sizing: border-box;"><span style="color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(42, 27, 82);">赞助商:</span></section><section style="box-sizing: border-box;">特别感谢中信证券股份有限公司的对本次优米汇的大力支持!</section></section></section></section></section>

14:00—14:30 签到

  • 14:30—14:40 主持人介绍沙龙流程、讲师

  • 14:40—16:30 讲师分享

  • 16:30—17:00 互动环节(学员提问,讲师解答)及大合影

工作日:9:30-18:30

在线QQ

客服电话010-85801860

微博@优米网

010-85801860